Fashion Agency London

It’s over – fashion crowd left for another city. London is fashion week no more.

And it was spectacular – the weather was mostly good, the venue was new and exciting, and on top of that – the perfect coordination between Soho legacy and fashionistas was eclectic. Here is a (not too serious) Fashion Bloc edit of the Top 5 LFW moments. Our favourite moments, no doubt, were Eastern European flavoured fashion names on the official LFW calendar.

1. Roksanda Illincic is one of the brightest names in the fashion book. Coming from Serbia (that’s where the unpronounceable surname comes from) – she could be crowned the Eastern European fashion queen. Her show this year was one of the main events at LFW –  the critically acclaimed fashion leader of her own.

2. New Eastern European additions have been emerging on the official LFW schedule. One of our favourites – Ukrainian Natasha Zinko (cover photo) who has been celebrating her first official LFW on-schedule debut with an interactive show/exhibition. Rebellious and very original designs attracted colourful audience and some big fashion names, among which were our favourite Leandra Medine aka Man Repeller. Leandra said she didn’t have a specific interest in Eastern European fashion scene but designers like Natasha sometimes got her into that scene.

3. Marta Jakubowski. A new name on the Ones to Watch category – Polish heritage, raised in Germany and living in London – Marta was our flavour of the LFW. The chilled out artist who happens to use fashion as a tool, that’s how we would describe Marta’s approach. The Gosha Rubchinskiy generation kinda girl.

4. Fyodor Golan. One of them is Eastern European. Good guess – Fyodor Podgorny is Latvian. Israeli and Latvian tandem met and started their collaboration (also in their personal lives) in London. London was their starting point and still is a home to this international duo. We love the exotic element of ‘Latvia meets Israel in London and creates together happily ever after’.

5. Belgrade Fashion Week at London Fashion Week (Marko Mitanovski is the name to remember). Organised by Fashion Scout Belgrade Fashion Week was a part of the official timetable at Fashion Scout. Fashion Scout celebrates international fashion talents at London Fashion Week and the welcoming introduction of Serbian fashion is a joyful  ‘yes, please!’ for us. Fashion Scout’s Kiev edition celebrating Ukrainian and Eastern European fashion talents is another proof that the shift in fashion mapping is already happening.

Photo gallery: Fyodor Golan Catwalk, Natasha Zinko showcase, Marta Jakubowski exhibition, fashionable Soho and some Fashion Bloc team selfies.

What were your favourite fashion moments this season?