RAMUNE PIEKAUTAITE: ICONIC LITHUANIAN DESIGNER

Ramune Piekautaite is one of the best known designers in Lithuania. Her own name fashion house has been a leading name for almost two decades. Meet Ramune – the most elegant woman you can meet on the streets of Vilnius.

Fashion Bloc: When was Ramune Piekautaite launched and under what circumstances?

Ramune Piekautaite: It all began in 1997, when I established my atelier, followed by the first shop opening in the heart of Vilnius in 1999.

FB: What is your background – how did you become a designer?

RP: After graduating from Vilnius Academy of Arts as a costume designer, I started creating and presenting my collections and building my clientele. It all evolved very naturally, step by step.

FB: Do you follow other designers, do you have your favourite fashion names?

RP: My favourite brands are Lanvin, Chloe, Stella McCartney and Celine to name a few.

FB: What is your short term goal?

RP: Successful launch of the new products – I am introducing my own fragrance and jeans line later this autumn so I am very excited to finally present them to my all dear clients.

FB: What is your long term goal? 

RP: Maybe… to open a store on the streets of Paris or Berlin someday 🙂

FB: Please describe your brand in 3 words.

RP: Elegance, femininity, quality.

FB: Please describe yourself in 3 words

RP: Stubborn, sensitive, positive.

FB: Who is a woman you are creating for?

RP: I am always inspired by the lifestyle and situation of the contemporary woman. I create for those modern women who appreciate elegant, sophisticated and feminine looks.

FB: What is your favourite piece from your last collection? 

RP: A skirt with a purple detail which is one of the main colours in the new collection.

Ramune Piekautaite photo by Oksana Tocickaja.