Welcome to Fashion Bloc – an exclusive selection of European designer brands with a sweatshop-free guarantee. Fashion Bloc was founded in 2013 by Ieva Zu, a Lithuanian-born Londoner, fashion journalist and headhunter in luxury fashion as a personal initiative to find and promote diversity in the fashion scene and support talent from the up and coming fashion capitals in Europe. Today Fashion Bloc is a place to be inspired by excellent designs, meet carefully selected fair trade brands made in Europe and read most interesting fashion stories.


We are obsessed with good design. A collective of the designers represented by Fashion Bloc is a result of our every-day passion for exclusivity. We are very selective – the brands you see on Fashion Bloc are carefully curated following our high standards of excellent design, high quality and sweatshop-free manufacturing.

√ We are committed to sweatshop-free guarantee. We believe in positive fashion. So, we decided to help our fashion forward friends save time by offering a selection of European designers who love the good design with no compromise on manufacturing conditions. All designer brands we represent are designed and made locally.

√ We love great content. Fashion Bloc is a platform to be inspired and be curious about the fashion world. We talk about alternative fashion scenes, new fashion capitals and the impact fashion industry can make in the world. We are firm believers in the positive fashion and try to celebrate it with our Editorial content.