by Viktorija Martinenaite
If we look at the emerging fashion scene in Central Europe, Mercedez-Benz Fashion Week Central Europe (!) in Hungary is the one to look at. The fashion event was founded in 2010 to help Hungarian designers achieve international recognition. Today, fashion week is dedicated to the global promotion of a new generation of Eastern and Central European brands. Let us introduce three designers at MBFW Week Central Europe that you should highlight in your fashion diary.
Zsigmond Dora Menswear is an emerging designer brand based in Budapest, Hungary. The founder and brand’s Creative Director Dora grew up in a small village and now lives in the capital, Budapest. In her own words, she is inspired by both the countryside and the urban lifestyle. Designs are handcrafted by local artisans and by Dora herself. Zsigmond Dora is a firm believer in the ethical fashion; that’s another reason why we love her so much.
Her SS17 collection is inspired by the post-Soviet generation Y and Z, reflecting on Soviet times from a perspective and re-interpreting the Soviet aesthetics and cultural impact in a different light than the generations before. Soviet and Post-Soviet cultural and societal ties are reoccurring themes in designer’s collections.
NUBU is a Hungarian menswear and womenswear brand founded in 2007 by designer Judit Garam and is quite well known in Hungary. Adél Kovács is steering the creative team today. Minimalism and functionality with a mix of sport-chic are the main characteristics of NUBU collections. Handbags from their NUDE collection is also something that has become a ‘must-have’ among the brand’s fans at MBFW Central Europe.
ABODI x Winner Sport. Designer Dora behind the Hungarian brand ABODI has teamed up with the established sportswear brand Winner Sport for her SS17 collection. The result – super young and street-style-like collection of wearable sportswear. Sportswear and designer collaborations have become a trend and we love it – your gym outings and running sessions are never boring again.
Cover photo, Zsigmond Dora Menswear and Abodi photos © VOID FILLED.
NUBU photo credits © Endre Holecz