London, Paris and New York might still be crazy about Gosha Rubchinskiy, but he is definitely not the only Russian fashion designer to know. Surprisingly, in Russia, Gosha is not the hottest one to watch and other young and established fashion designers are taking over the wardrobes of the Russian ‘it’ girls. Fashion Bloc’s Evgeniya Ratnikova brings four emerging and established Russian fashion designers to your attention that are already loved in Russia. Put these names on your designer radar from the New East!
1. LN Family is a ready-to-wear brand founded in 2012 in Moscow by creative duo Natalia Nikiforova and Larisa Safutdinova. The girls graduated from Vachyaslaov Zaitsev’s Fashion Institute of Design and within a year after launching their first collection in 2013 they have opened a flagship boutique in the heart of Moscow. The brand influenced Russian fashion movement in general and became well known in the industry for its feminine and elegant silhouettes that have gained popularity among Moscow fashion followers. Each collection is innovative, yet designers stay loyal to their aesthetics. The brand’s signature style is easily recognisable by flattering silhouettes, flowing gowns and ruffled tops. Infashion is definitely one of the most popular Russian Fashion designers to watch.
fashion designers to watch.
Instagram: @lnfashion (231k followers)
2. I AM Studio brand was founded in 2009 by Daria Samkovich just after the founder got her first graduation in design. The brand’s DNA is “affordable luxury” concept, which has become the key to the business success and popularity of I AM Studio. The pioneering brand of a middle-up segment in the Russian fashion industry pays deep attention to the quality standards: all items of the brand are made of high-quality European fabrics on the Russian high-tech factories. The signature models of I AM Studio are precision-tailored classic coats, shirts, skirts and trousers paired with dresses and jackets that will find a place in any wardrobe. Despite a strong fashion element, garments remain relevant for more than one season making I AM Studio a must-have brand in the hearts of the world-famous trendsetters for over eight years.
Instagram: @iamstudio (117k followers)
3. Vika Smolyanitskaya is an avant-garde designer brand founded in 2009, combining artistic visions and glossy modernity. The designs are inspired by the street art of New York, Los Angeles, as well as the amazing works of Roy Lichtenstein and Marisol Escobar. You can find skirts and dresses in the style of Pop Art, as well as printed coats and jackets. Vika Smolyanitskaya is a combination of two words – fashion and art. But it’s not just Pop Art garments that you will admire. Retro-inspired collections, covering most of the 20th-century fashion cycles, brought by fashion icons such as Brigitte Bardot, Twiggy, Grace Kelly and Marilyn Monroe are also on the must-have list. Fashion is cyclical, that is why many fashion hits of the last decades like lush skirts and elongated waists of the 50s, oversized fashion of the 90s, or Pin-up prints of the 30’s will remain fashion inspirations. Immaculate tailoring and a wide variety of styles allow to quickly find a perfect Vika Smolyanitskaya garment for every taste.
4. The Rebel is an online-only concept of trendy designer clothes. Every garment is an exclusive hand-made craftsmanship. The Rebel follows fashion trends and experiments with them. The brand is known for its geometric and architectural prints. Each collection is filled with rich colours and comfortable to wear cut-out clothes. The designers do not forget about the power of fashion accessories – every Russian IT girl has a recognisable ‘The Rebel’ backpack on her shelf alongside signature world-famous luxury bag brands. The Rebel aims to create a balance between elegant and trendy looks and a relaxed style: comfortable dresses and stylish sweaters are not just for gracefully walking the catwalks, but also for dancing your shoes off to the latest music hits of the season!