I wear Size UK 8, I’m 32-years-old, I am 5’5 tall, I have a 20-month-old son. I am a working mother if you wish. Do I love my body? I don’t complain, although, as a teenager and a young woman I always wanted to be a bit ‘fuller’ and taller, and more voluptuous. However, growing up in Lithuania, stereotypically seen as a country of model-like women were ‘slim’ is preferred, it was relatively easy to blend in the ‘standards’. Fashion stereotypes is something I disagree with.
It is very refreshing to see a project coming from my native Lithuania, where slim is a dunk, from the designer Julia Janus. Lithuanian Ready-to-Wear, Accessories and Home Décor designer has always been celebrating her inspirational ‘Style has no limits’ slogan, creating for women and men of all sizes, ages, and shapes.
The designer believes that style has no size or age, it is her personal and creative mantra. A 46-year-old woman says that she has never been a Size 8, for better or worse, and is eager to celebrate body and age diversity to fight against fashion stereotypes. How many fashion designers do you know whose size range is 6-20? Well, you now know at least one, coming from new Europe.
Recently, to celebrate the ‘Size has no limits’ concept, Julia Janus has created a capsule collection in collaboration with Lithuanian fashion and lifestyle magazine ‘Moteris’. Her models were women of all sizes and ages – from ‘plus size’ women who responded to the designer’s Facebook casting, to a 70-year-old, who was one of the three women featured in the ‘Moteris’ magazine cover story.
All women involved, including the designer, were super happy with the results of the campaign.
“Stereotypes live in our heads, but we are the ones who are in control of our own bodies”, – says one of the models, Evelina Neverdauskaite-Rudzikiene, a mother of two, and a soon-to-be Doctor.
And really, what is a ‘plus size’? What about a ‘minus size’? Fashion stereotypes are in our heads, nowhere else.