Guiding you to the contemporary fashion scene of the emerging Europe (formerly known as Eastern Europe), we are keen to celebrate creativity, be it creativity as fashion design or as self-expression. We are introducing the most interesting European fashion icons you might haven’t heard of before but you will be inspired and will get straight to their Instagram accounts.
Meet Reda Mickeviciute, a Lithuanian-born fashion photographer. Originally from a tiny Lithuanian resort town Birstonas, living and working in the capital Vilnius, Reda is one of the most impressive Lithuanian fashion icons. She doesn’t consider herself an icon, but this is not the first time she hears someone referring to her like that.
Fashion Bloc: Tell us about yourself. What do you do and how are you related to the fashion world?
Reda Mickeviciute: For over nine years now my profession is photography. Most of my works are commissioned for the Lithuanian lifestyle and fashion magazines Moteris, L’officiel, Laima and others. My first ever job in Lithuania was as a fashion editor – this must be a reason everyone calls me a fashion photographer.
FB: Are you already used to the compliments you receive about your personal style? Or perhaps you encounter critical remarks from the more conservative Lithuanians?
RM: Times have changed, and Lithuanians are not too conservative anymore. – It is delightful to see the changes in the last decade or so. There are a variety and mix of styles on the streets, which is refreshing. Finally, Lithuanians will also compliment the strangers on the streets. With regards to the critique, it’s not necessarily a bad thing, especially if coming from a qualified observer. Everyone has a right to an opinion and should be free to express it as long as it doesn’t become a mean and derogatory comment.
FB: Where do you find your inspiration to always look stunning?
RM: Stunning is an exaggeration. But I look for inspiration in fashion magazines, blogs, Instagram, streets and the City.
FB: Can you describe your style?
RM: Always changing.
FB: Where do you shop for your garments and accessories?
RM: I always shop directly from the shops, and quite dislike online shopping. Sometimes, I receive beautiful clothes as presents.
FB: Your favourite brands and designers?
RM: Too many! Alexander Mcqueen, Prada, Fendi, Dior, Bottega Veneta, Celine, Burberry, Acne Studios, Miu Miu, Lanvin, Alexander Wang, Louis Vuitton, Gucci and much more.
FB: What about Lithuanian designers? Which ones do you like and shop from?
RM: Kristina Kruopienytė, Lilija Larionova , Juozas Statkevicius, Agnė Kuzmickaitė, Egle Ona Ziemyte ( D.Efect), Simona Samojauskaite, Diana Paukstyte.
FB: Please name one fashion item that is a must-have in your wardrobe.
RM: Black classic trousers.
FB: have you ever been called a fashion icon?
RM: Yes. However, this label is quite demanding.
FB: Who is your fashion icon?
RM: A few of them, but if someone would wake me up in the middle of the night asking this question, I’d probably say Tilda Swinton.