Hello Romania: Flesh and Glitter at Bucharest Fashion Week

Romanian Top Model Fashion Agency London

Bucharest Fashion Week must be the last fashion week on the calendar for SS17, just over a month till the next season Men’s shows will start in 2017. On December 1-4, the main fashion event in Romania took place in the capital. Glitter, flesh and platform heels were the defining features for most of the shows.

Designers, Model Competition and some Pop music

Fashion Week in Romania, the Southeastern European country with a population of almost 20 mln, is not your usual fashion week, not if you are used to London, Paris, Milan or New York, not even if you are used to most of the fashion weeks in Emerging Europe.

Bucharest Fashion Week is a combination of fashion catwalks, a Romanian Top Model Competition, and Romanian Fashion Awards. Each show or happening is presented on stage by the hosts and occasionally interrupted by pop music or dance performances. Most likely, this is something you haven’t seen before. And you have an opportunity to tune in and recap their LiveStream online HERE. Quite fascinating.

Romanian Top Model at Bucharest Fashion Week
Romanian Top Model at Bucharest Fashion Week

A fusion of beauty, fashion and entertainment feels almost natural in Romania, where make-up is bold and bright, and hairdos are perfectly curled. Designer collections, spanning from Wedding gowns and evening wear to lingerie and sleepwear, were presented by the models who, at the same time, were also competing at the Top Model Romania competition – both events perfectly scratching each other’s backs.

A fusion of glittering shows and the over-the-top styling might put you off straight away, but if you look closer, some of the garments were actually pretty unique. More importantly, hand-embellished to precision.


What would Beyonce wear?

Well, maybe it is farfetched to say that Beyonce or Rihanna or anyone who wore see-through dresses publicly before would necessarily choose Romanian designers, but there is a good choice of embellished attires that cover little. Evening dresses is a thing among Romanian designers – Bucharest Fashion Week was like a Couture fashion week, with loads of hand-embellished dresses, just less subtle and much more glittery. The major fall-back – extreme over styling, this is where the glitter may lose its glamour.

Diana Melinte Design at Bucharest Fashion Week
Daiana Melinte Design at Bucharest Fashion Week

Most of the Romanian designers showing at the Bucharest Fashion Week were also Wedding couturiers – this was really transparent (literally and figuratively) on the catwalk. Some catwalk shows, like L’atelier Ioana Calin, where of the actual wedding dresses.

Ingredient Secret Bucharest Fashion Week Ingredient Secret ©XmediaStudio - www.xms.ro
Ingredient Secret Bucharest Fashion Week Ingredient Secret
©XmediaStudio – www.xms.ro

The rest of the designers were showing prom-like dresses like ultra sexy Christmas inspirations from Atmosphere Fashion; luxury sleepwear (Ingredient Secret – probably our favourite brand, to an extent) and even platform heels, specifically.

Eugen Olteanu Shoes
Eugen Olteanu – Shoe designer at Bucharest Fashion Week

Overall, the impression is that Bucharest Fashion Week in Eastern Europe is celebrating Romanian Couture, while the next generation of Contemporary Romanian designers, most often the graduates from Cluj University of Arts and Design, like Flore Diana, are coming from Transylvania.