VIDEO SERIES: Models Are Perfect. Or Are they?

D.efect campaign: Models are perfect. Or are they?
D.efect campaign: Models are perfect. Or are they?

Beauty is imposed on us – staring at us with perfect blue eyes from the cover of a magazine, smiling with shiny white teeth from a flat TV screen or lurking just next to us on a sofa showing off those sun-kissed long legs from a tab on a computer. Models are perfect.

Or are they? Asks Lithuanian contemporary womenswear designer D.Efect. The beauty of imperfection is this European designer brand’s mantra. One of our favourite campaigns celebrating just that- their ‘behind the scenes’ with 12 fashion models revealing their insecurities in front of the camera.

Discover AW16  on Fashion Bloc.

Find your perfect winter coat on D.efect online shop.