European fashion icon Veronika Kallaur Photo by Vitaly Arger
Veronika Kallaur in her own designs, Photo by Vitaly Arger

Veronika Kallaur is a 29-year-old fashion illustrator, designer and fashion model from Minsk, Belarus. The last modern dictatorship in Europe. Passionate about fashion, art and travelling Veronika is our European fashion icon of the month. She hasn’t been called a fashion icon before, but she does agree that her artistic interpretation of the outer world and the reality in Belarus are very far apart.

Fashion Bloc: Once you told us that you and Belarusian people live in different times, do you still feel that way?

Veronika Kallaur: I still feel that way.

European Fashion Icon veronika Kallaur Photo by Vitaly Arger
Veronika Kallaur in her own designs, Photo by Vitaly Arger

FB: What is your style?

VK: My style is “Baby Doll”. I love to dress like a doll; I like retro collars on blouses, dress in fairy-tale style, embroidery and prints. My design inspiration is also retro fashion.

European Fashion icon Veronika Kallaur Photo by Ann Belenikina
Veronika Kallaur, Photo by Ann Belenikina
European fashion icon Veronika Kallaur, Photo by Oksana Leshchinskaya
Veronika Kallaur, Photo by Oksana Leshchinskaya

FB: What fashion item is always in your wardrobe?

VK: It’s denim overalls, a denim sundress, a backpack, quite a few dresses in the style of “Baby Doll”, pink and blue shoes.

FB: Who are your favourite designers?

VK: I love Japanese designers – Rei Kawakubo (Comme des Garcons), Yohji Yamamoto, Kenzo Takada. Also, my favourite brands are – Moschino, Viktor & Rolf, Dolce & Gabbana, Gucci.

FB: How about Belarusian designers? Are there any that we should know?

VK: I know a lot of great Belarusian designers. My favourite designers are: Olya Kardash, Valentina Neborskaya, Natasha Kostroma-Andreyuk, Karina Galstyan, Tanya Tur and my own brand KALLAUR.

European fashion icon Veronika Kallaur, Photo by Oksana Leshchinskaya
Veronika Kallaur, Photo by Oksana Leshchinskaya
European fashion icon Veronika Kallaur, Photo by Oksana Leshchinskaya
Veronika Kallaur, Photo by Oksana Leshchinskaya

FB: What is a fashion scene like in Belarus?

VK: Belarusian fashion scene is at the stage of development.

FB: Are there any fashion icons that you aspire to?

VK: My fashion icons are Audrey Hepburn and Twiggy (Lesley Hornby).

European fashion icon Veronika Kallaur, Photo by Oksana Leshchinskaya
Veronika Kallaur, Photo by Oksana Leshchinskaya

FB: Where do you find inspiration for your fashion choices?

VK: I find inspiration for my fashion choices in retro fashion, images of porcelain dolls and Japanese fashion.

Veronika Kallaur, Photo by Oksana Leshchinskaya
Veronika Kallaur, Photo by Oksana Leshchinskaya

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