2017 started with at least three major fashion (and not) celebrities wearing Eastern European designer brands.

Kim Kardashian Wearing Vetemens x SVMoscow Hoodie, Photo by @SV Moscow ©nstagram
Kim Kardashian Wearing Vetemens x SVMoscow Hoodie, Photo by @SV Moscow ©nstagram

According to Vogue, fashion from Eastern Europe is not going anywhere in 2017. Eastern Europe aka Post-Soviet countries like Russia, Georgia or Ukraine has been on the radar of fashion editors throughout 2016, and the trend is bigger than ever.

A Paris-based Vetements has become an ultimate ‘it’ brand with Georgian brothers Guram Gvasalia and Demna Gvasalia making the waves of always in-demand limited edition items. Russian Gosha Rubchinskiy is still a mysterious ‘street-boy’ from the East putting his ‘soviet street style’ hoodies on the million-dollar-babes. And more brands are emerging with distinctive ‘exotic’ features of the fallen (despotic – editor’s op.) empire.

2017 has been already marked with at least three major fashion (and not) celebrities wearing Eastern European brands.

Kim Kardashian Wearing Vetemens x SVMoscow Hoodie, Photo by @SV Moscow ©nstagram
Kim Kardashian Wearing Vetements x SVMoscow Hoodie, Photo by @SV Moscow ©nstagram

It started with Kim Kardashian West and Vetements x SVMoscow red men’s hoodie. Kim was wearing the limited edition (only 50 pieces were made) hoodie with a communist symbol Sickle and Hammer on a sleeve. The occasion was – Christmas screening of the Nutcracker by Tchaikovsky.

Whether it’s a coincidence or a choice, Kim obviously made a statement, as usual.

  1. An oversized hoodie with no pants.
  2. A communist symbol on a sleeve (when her husband rubs shoulders with a pro-Putin President Donald Trump).
  3. She and her family were watching a Nutcracker, composed by the eponymous Russian composer.

She has made an impression. One Instagram user commented: “…surprise that they are not wearing Nazi symbols, Soviet crimes against humanity are the same…”

Bella Hadid Wearing Situationist, Photo by @Situationist ©Instagram
Bella Hadid Wearing Situationist, Photo by @Situationist ©Instagram
Bella Hadid Wearing Situationist, Photo by @Situationist ©Instagram
Bella Hadid Wearing Situationist, Photo by @Situationist ©Instagram

Another celebrity wearing Eastern European designer brand was Bella Hadid, who rocked a brand new Georgian brand Situationist at Paris Couture Fashion Week even twice. What an endorsement for a young brand by the model of the year 2016.

Finally, Kendall. It seems that the whole family is falling in love with the Russian symbolism. Just last week Kendall Jenner was sporting (a right word to use here) a Filla-reimagined hoodie by Gosha Rubchinskiy. Paired with sleek black trousers and white boots and a warm denim jacket Kendall was embracing the Russian designer just after she walked Chanel the same morning.

We are looking forward to seeing more names from New European destinations, including the growing fashion scene of Central Europe and the Baltics, minus Soviet symbolism.