By Laura Gedvilaite and Ieva Zu
What is a fashion city of tomorrow? Might it be Kiev in Ukraine? Mercedes-Benz Kiev Fashion Days is the first international fashion week to open the FW 17-18 season. We chose 3 designers at Mercedes-Benz Kiev Fashion Days to kick-start the season.
MBKFW was founded to help Ukrainian designers achieve international acknowledgement. Today, fashion week is dedicated to the global promotion of a new generation of Eastern European brands. The season of Fall/Winter 2017-18 was dedicated to innovative digital technologies in the field of fashion.
The main venue for Mercedes-Benz Kiev Fashion was in the modern and hip exhibition centre ‘The Park‘ (think Shoreditch House in London). Over 200 Ukrainian and international brands presented their collections in Kiev over 5 first days of February. We have highlighted 3 Ukrainian designers who are growing stronger season after season and are sure not going anywhere.
Anna K – one of the youngest Ukrainian designers and the only Ukrainian designer who have entered the rating of Forbes “30 under 30″ in 2017. Her Fall-Winter 2017-18 collection was inspired by “Alice in Wonderland” and was sponsored by an innovative partner – Samsung Electronics Ukraine. Company’s idea was to provide Instagram live broadcast of the show straight from the catwalk. The main collection highlights were soft colours and shades of cool pastels. Anna K ended her show by making a selfie with all models with a new smartphone “Galaxy A”. After showing her collection in Kiev, Anna K will go directly to London to take part in London Fashion Week.
Anna October – a Ukrainian-born fashion designer. After 2 years of the fine art studies in Odessa, she launched her own name label Anna October in 2012. Bright colour palette, elegant silhouettes and gorgeous cut were the main themes of her new FW 17-18 collection, which took place in the space of the “House of clothes”. The collection was full of designer’s iconic draperies, thin coloured straps, playing with geometric prints and volume. Anna have collaborated with jewellery designer Thani Oldyork who created colourful costume jewellery for the collection. All funds from the jewellery sales will go to the charity.
NAT Atelier – a Ukrainian brand, supported by Samsung Fashion Scout in London, took us back in time to celebrate the constructivism of the 1920s and 1930s. Brand’s Creative Director Nat Stakhniv explained that he tried to combine all the essential elements of the constructivism in his FW 17-18 collection with details typical to the first three decades of the last century. Artistic yet functional, his new collection emphasises cyclicity in fashion.