The 20th anniversary of Ukrainian Fashion Week FW 17-18 in Kiev just marked a new era for Ukrainian designers. Newcomers have become trendsetters, national heritage elements have been masterfully blended with international trends. Last week, UFW was a remarkable talent celebration of the NEW East.
I’ve chosen ten best overall looks to illustrate the versatility of Ukrainian fashion designers.
BEVZA – Svetlana Bevza is one of my favourite Ukrainian fashion designers, I’m not even hiding the fact. For FW 17-18 she used traditional Ukrainian scarves for her entire collection. This look is an ultimate ‘must-have’ signal to any fashion fanatic from the West.
DZHUS – Irina’s philosophy is simple – why create something that already exists? Agree! Irina Dzhus is young, super creative and responsible fashion designer (her fashion is vegan). This coat from the collection ‘Tectonic’ is a perfect illustration what fashion is for DZHUS.
JEAN GRITSFELDT – This young designer’s fighting spirit is always at the core of his collections. Not an exception is FW 17-18. The boxing match did include some super classy examples, like THIS dress.
MUSI by MUSICHENKO – Natalia Musichenko’s collection was a mix of some very good design examples and some less so. But this woollen trouser suit with fantastic embroidery is something! If your style is conservative and you still wish to look extraordinary – here’s your answer.
AYSINA – If you follow Fashion Bloc you will know that Yulina Aysina has been on our pages before – a strong favourite at Dnepr Fashion Week last year. And here she strikes again – a perfect combination of contrasting materials and rich prints. This coat-dress is a star!
BOBKOVA – What do you mean? Isn’t it a pure perfection? Triple denim at its best. Khrystyna Bobkova paid a tribute to the 90s and although not all the elements of the decade are up my street, but her denim looks – just wow!
ARTEMKLIMCHUK – Is this the ultimate alternative to the Little Black Dress? The short answer is yes. The long answer is – Artem Klimchuck’s play with black is astonishingly beautiful, even for someone who wouldn’t normally wear black. And what a hair style – a trend-setter for the next Fashion Weeks to come.
NADYA DZYAK – The whole FW 17-18 collection by Nadya Dzyak is worth an applause – well thought through, very versatile but doesn’t lack consistency, which is a recurring problem with most of the young designers. I chose this look to illustrate how beautifully the dress matches the laced-up shoes.
FROLOV – Put down Ivan Frolov’s name in your fashion journal. This is one another designer with a complete, stunning collection for both, men and women who nailed it at Ukrainian Fashion Week. With just over 2 years of official lifetime, FROLOV is the brand to follow. And this menswear look is a perfect illustration of the designer’s talent.
LAKE studio is an example of the highest quality production. Each look sparkles luxury. All details are perfected, all products match together irresistibly. Just look at this minimalistic jumpsuit – it looks so simple and yet you want to wear it instantly.
DARIA DONEZZ – Daria Donezz’s FW 17-18 was a sweetness overload, to my taste. Beautiful super soft pastel colours with frills and pleats might sometimes become overwhelming. But there are some looks that are genuinely eye-pleasing.