London is home to international designers; this is obvious with the ever growing International Fashion Showcase. Today is the last day when you can still visit IFS at Somerset House, titled Local/Global this year.
Designers from 26 countries presented their work at individual country installations, Next in Line collective selection and a showcase sponsored exclusively by Mercedes-Benz. Sunday night, the industry has voted and selected the winners of the International Fashion Showcase.
The best designer was named Korean brand The Sirius, designer Younchan Chung; technical functionality must have made an impression on the jury. While the best International Fashion Showcase Country award goes to India, for their “The Indian Pastoralist” installation.
The Czech Republic, which won the first prize last year at IFS16 was also mentioned among the outstanding countries with a great designer selection. We do agree! The installation was not artistic, but the designer selection was most impressive.
Polish installation ‘Waste NOT’ received an award for the best curation, an award presented to Wojciech Dziedzic and Agnieszka Jacobson–Cielecka. The curation was an artistic installation of recycled, reused and reimagined fashion with the emphasis on up-cycling and slow living.
Among the above-mentioned countries and designers, we spotted some other brilliant installations and creators.
Fashion Bloc special mention goes to Ukrainian Alina Zamanova – that coat was one of the most frequent mentions on Instagram for #IFS. Her coat next to the other Ukrainian designers at the ‘Europa’ bus stop installation was a desert for the eyes.
We also loved the ambience of the Egyptian installation – the bags were nice, and the atmosphere was super cosy.
The facial jewellery by Guatemalan designer Alexander Ayala was something completely different and unexpected, in a good way.
And the first prize for the best installation goes to (drumroll) Slovakia. Their interactive exhibition ‘Memory’ was a perfect playground. Each object, fashion item, light projection and sound was interconnected. The showcase was made for and individual experience allowing to enter the creative mind of each designer.