When you thought that Fashion month has ended in Paris a few weeks ago the main event in the Russian fashion calendar MBFW Russia kicked off in Moscow on the 12th of March. Since signing the agreement in 2011 with Mercedes-Benz, today Mercedes-Benz Fashion Week Russia is a global event attracting dozens of industry professionals; participating designers receive a wide coverage by the international media.
MBFW Russia has become an international affair with a mix of Russian, Georgian, Kazakh and other Eastern European designers who come to show in Moscow. Such high-rising brands as Saint-Tokyo from Georgia or even a collective by the students from the Italian fashion school Istituto Marangoni show at MBFW Russia. We have chosen two established designers and two emerging brands both, from Russia and Georgia, to offer you the best representation of what is this colourful Moscow fashion scene about.
Slava Zaitsev Russian-born and Paris-based fashion designer is one of the most famous fashion designers in Russia. During the Soviet era, Zaitsev and his colleague Valentin Yudashkin were highly influential among Russian elite. Slava Zaitsev was compared with such designers as Christian Dior and Yves Saint Laurent. His Autumn- Winter 2017-2018 collection was a mix of luxury garments, power suits and evening dresses styled with elaborate hats and scarfs. As every season, one could feel Zaitsev’s signature style influenced by the Russian empire aesthetics. The AW17 collection’s highlight was a stunning bridal gown paired with an impressive headwear referring to the origins of classic Russian fairytales.
Goga Nikabadze. A Georgian designer launched his first women ready-to-wear collection when he was only 14 years old. He is yet another old-timer of the Eastern European fashion industry and not a debutant at the MBFW Russia. His Autumn-Winter 2017-18 collection was presented on the third day. The collection was very clean and minimalistic embraced with luxury fabrics. Both, male and female lines were presented to the international audience. The AW17 was dominated by burgundy, a natural splendour of sandy, and sapphire shades.
MACH&MACH. A Georgian brand was founded in 2012 by two sisters Nina and Gvanza Macharashvili. The Autumn-Winter 2017-18 collection was very bright and bold, full of extravagant details (PVC, sequins, neon colours), but with a very good balance between ‘over the top’ and ‘right to the point’. The key details were fur slippers, mini box bags and futuristic heels styled with bright-coloured suits and long coats. Sparkles, pink, purple, yellow and silver and gold dominated the catwalk, which unconsciously invoked girl-power emotions.
N.LEGENDA. A Saint-Petersburg based designer Nikolay Legenda is a young Russian brand with multiple young designer awards in Russia. They’ve been showing with MBFW Russia since 2016 and this is the first menswear-only collection. AW17 titled issue 8 BEAUTIFULBOYS was actually very beautiful, full of contrasts and 3D design. The collection featured monochrome vs. bright colours, woollen sweatshirts vs. lightweight jackets, and wild animal prints vs. shimmering fabrics. As the designer put it himself, this Autumn-Winter collection was with a hint of psychedelic mood.
Let us know what are your favourite designers at the 34th season of MBFW Russia!