Summer is around the corner, or at least we hope so. While still waiting, we can definitely locate our minds on a sunny beach or a French Riviera. The best way to do so – wardrobe planning.
SS17 collection by the Lithuanian contemporary designer brand Dear Freedom embodies all one can expect for a perfect summer – careless childhood vibes embraced by happy colours matched and mixed with subtle femininity.
A new collection of 11 products, including summer dresses, shorts, skirts, and tops, may seem like a classic French Riviera wardrobe – blue, white and red colours dominate the collection. But when you look closer, each piece has a unique ‘out of the box’ detail: a faux fur pocket on a mini summer dress, colourful buttons, pleated red and white-stripped shorts.
According to the Dear Freedom designer Kristina Bausiene, their summer collection is a perfect symbiosis between feminine and childish. Consecutively to every season, Dear Freedom gives you freedom to politely disregard the social norms.
The childlike cheekiness was inspired by the real-life memories. While researching for the Spring-Summer collection, co-founders Kristina Bausiene and Rasa Barkauskiene, discovered a striped fabric, used for several products, which brought the memories from early childhood days in the Soviet Lithuania.
‘I can clearly see myself holding a long sugar candy wrapped in red and white paper. Everyone used to buy those during public holidays from street vendors, usually elderly women’, remembers Rasa. The red and white-striped fabric was used for the key pieces of the new collection.
Find childhood inspired and femininity-infused Dear Freedom summer online at https://www.dearfreedom.com/
Photos by Vaidas Jokubauskas Photography