Summer is around the corner, or at least we hope so. While still waiting, we can definitely locate our minds on a sunny beach or a French Riviera. The best way to do so – wardrobe planning.

Dear Freedom SS17
Dear Freedom SS17

SS17 collection by the Lithuanian contemporary designer brand Dear Freedom embodies all one can expect for a perfect summer – careless childhood vibes embraced by happy colours matched and mixed with subtle femininity.

Dear Freedom SS17
Dear Freedom SS17
Dear Freedom SS17
Dear Freedom SS17

A new collection of 11 products, including summer dresses, shorts, skirts, and tops, may seem like a classic French Riviera wardrobe – blue, white and red colours dominate the collection. But when you look closer, each piece has a unique ‘out of the box’ detail: a faux fur pocket on a mini summer dress, colourful buttons, pleated red and white-stripped shorts.

Dear Freedom SS17
Dear Freedom SS17

 

Dear Freedom SS17
Dear Freedom SS17

According to the Dear Freedom designer Kristina Bausiene, their summer collection is a perfect symbiosis between feminine and childish. Consecutively to every season, Dear Freedom gives you freedom to politely disregard the social norms.

The childlike cheekiness was inspired by the real-life memories. While researching for the Spring-Summer collection, co-founders Kristina Bausiene and Rasa Barkauskiene, discovered a  striped fabric, used for several products, which brought the memories from early childhood days in the Soviet Lithuania.

 

Dear Freedom SS17
Dear Freedom SS17
Dear Freedom SS17
Dear Freedom SS17

‘I can clearly see myself holding a long sugar candy wrapped in red and white paper. Everyone used to buy those during public holidays from street vendors, usually elderly women’, remembers Rasa. The red and white-striped fabric was used for the key pieces of the new collection.

Dear Freedom SS17
Dear Freedom SS17

Find childhood inspired and femininity-infused Dear Freedom summer online at https://www.dearfreedom.com/

Meet the designer and discover the collection on Fashion Bloc.

Photos by Vaidas Jokubauskas Photography