Last week, Serbia was in the mode of AW17. Southern-Eastern European fashion designers brought their latest collections to the capital Belgrade.

Ana Trosic at BFW
Ana Trosic at BFW

We discovered a handful of great Serbian brands (watch this space) and three womenswear brands that made us rediscover femininity again.

The Belgrade Fashion Week featured designers from Serbia and surrounding South-Eastern European countries. As a part of the programme, international designer competition Fashion Scout presented a selection of SEE designers. The winner of Fashion Scout competition was a conceptual womenswear designer Nevena Ivanovic.

However, we found two ultra-girly designers among the Fashion Scout finalists really appealing to our pastel crush.

Ana Trosic at BFW
Ana Trosic at BFW
Ana Trosic at BFW
Ana Trosic at BFW
Ana Trosic at BFW
Ana Trosic at BFW

Ana Trosic-Trajkovic – a young Serbian designer of the Mood board studio. Pastel colours, feminine shapes are defining features of her designs but the collection can’t be framed easily, which is the beauty of it. Something in between candy floss, Soviet nostalgia, Paris, Japanese Kawaii pastels, and Space theme. The bottom line is – we’re in love.

 

Shaleva Couture BFW
Shaleva Couture BFW
Shaleva Couture BFW
Shaleva Couture BFW
Shaleva Couture BFW
Shaleva Couture BFW
Shaleva Couture BFW
Shaleva Couture BFW

Shaleva Couture – a Macedonian fashion designer was also among the finalists of the Fashion Scout. Another girly-girl inspired collection with proper girlish attributes – massive bows and super cosy quilted fabrics. Baby pink is the colour of the season, in Shaleva Couture’s case.

 

Tijana Zunic at BFW
Tijana Zunic at BFW
Tijana Zunic at BFW
Tijana Zunic at BFW

Not a fan of pastels? We’ve got something completely different for you. The third womenswear designer we loved was Tijana Zunic. For those office ladies who are sick of the uniformed office outfits but still want to power dress. Serbian Tijana Zunic offers just that – avantgarde approach to the office suit.

Photo credit Belgrade Fashion Week, Tijana Zunic photos by Djorde Tomic.