We had a chat with a London-based blogger Tatjana (Fashion Artista) to find out how she uses Social Media to reach her target audience and how Twitter, that not everyone likes, can help grow your brand.
Fashion Bloc: Which is your main social media platform?
Fashion Artista: I would say Instagram, as it’s the most visual platform and it’s the most popular one among fashion bloggers and other fashion professionals.
FB: What platforms do you use and how much time do you spend on them?
Fashion Artista: I’m on Instagram, Twitter, Pinterest, Facebook and Lookbook.nu – I would say that I spend most of my time on Instagram, however I think that Twitter and Facebook are super important if you want to build great new connections. Pinterest is the biggest traffic driver to my blog, so I try and use it as often as I can. I’ve recently created an account on Lookbook, which is super similar to Instagram, but exclusively for fashion. I really like it, especially because unlike Instagram, you can tag and add links to the clothes you wear.
FB: When did you start Fashion Artista?
Fashion Artista: I started FashionArtista 3 years ago – more as an experiment than anything else. About a year ago, I decided to take blogging more seriously and I’m now working towards turning it into a full-time occupation.
FB: You’re pretty active on Twitter – maybe you can give a short ‘How to’ about using Twitter to grow your business?
Fashion Artista: Many people don’t get Twitter, but I really love it! It’s a great way to connect with new people and drive traffic to your website.
√ How to use Twitter for business? Where to start?
- Make sure the aesthetics of your Twitter profile is in line with the rest of your brand. (That’s also important for your other social media platforms by the way).
- Don’t forget to include a snappy description of your business (what makes your brand special) as well as a link to your website.
- You can also use the opportunity to share your contact email or encourage your followers to use a brand relevant #hashtag.
√ How to grow twitter following?
The easiest and most straightforward way to grow any social media (including Twitter) is to follow other people from the industry. For example, you can follow the followers of a competing brand or specific fashion influencers that are in line with your style.
Another way to raise awareness of your twitter account is to check out what’s trending on the day and post relevant and fun tweets to get people’s attention.
You can find the trending topics on the “home” (website) or “explore” (app) sections of Twitter.
√ What to do on Twitter? How much time to spend and where?
You can share any news about your brand, opinions about the world or articles you find interesting.
I would also suggest looking for relevant hashtags in your industry and write some of your tweets around them. Have a look into weekly hashtags like #mondaymotivation, #wednesdaywisdom or #fridayfeeling and make sure to include them in your tweets.
Always, whenever possible try to include images in your tweets. That’s the reason why my tweets usually get quite a lot of likes and retweets.
Most people say to tweet at least 2-4 times a day. I find that tweeting 1-2 times a day is already sufficient if you tweet wisely. I’d rather tweet when I actually have something to say or share, than just a tweet for the sake of it. That also means, that when there is a lot happening on a particular day, I might tweet much more.
√ How to build relationships with influencers and fashion bloggers using Twitter?
I would say, you should start by liking, retweeting and replying to some of their posts. Then after a week or so you could tweet them that you’d like to connect and potentially collaborate. After that, just keep the conversation going. Try and check on their tweets at least 1-2/week.
You can host or participate in Twitter chats for bloggers. Here are a few examples of when they’re taking place and how you can participate: http://xomisse.com/twitter-chats/
Look out for hashtags like: #sponsored #newpost #giveaway, #bloggerswanted #guestpost etc. to find bloggers who are already collaborating with brands.
Refer to your DIY May Email to retrieve Fashion Artista’s full contact details.
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