by Viktorija Martinenaite
Since the launch in 2015 MBFW Tbilisi, each year attracts dozens of fashion industry professionals and receives a lot of international attention. MBFW Tbilisi is organised by Sofia Tchkonia- a key fashion figure in Georgia. The event was created to help region’s fashion designers to connect with media and buyers. It takes place in Georgia’s capital Tbilisi. No wonder that a country traditionally famed for its diversity (Georgia is located at the crossroads of West and East) has so many talented designers. Check out these three fashion designers that you should keep an eye on.
BESSARION- a Tbilisi-born fashion designer founded his brand in 2009. Bessarion is well-known for statement pieces infused with soviet and post-soviet ideas. Since 1999 Bessarion works from Moscow, Russia. With cleverly structured little Social Media Presence and ‘scarce’ marketing, Bessarion is not only a successful international brand but also a popular bespoke designer working with Russia’s celebrities.
SITUATIONIST – Irakli Rusadze is a self- taught Georgian fashion designer who started his career at the age of 17 in 2008. Situationist is currently shaking up Georgia’s fashion scene and is definitely worth putting on your fashion radar. Noticed by many international fashion magazines as the one to watch, Irakli is already a talk of the town that will leave a mark in Georgia’s fashion industry.
ANOUKI- our beloved Anouki Areshidze established her brand in 2013 and is very well-known for her blossoming handmade footwear label featured in all the important fashion titles, including Vogue. For her FW 18 collection, the emerging designer presented a feminine yet provocative flower inspired collection, with flower names embroidered in Georgian on some key pieces.