Diversity is not an issue at the Odessa Fashion Days

Somewhere by the Black Sea, that’s where your Cruise season starts. True to life – Odessa Fashion Days is one of the best locations to showcase Cruise collections for aspiring designers – at least the setting is perfect.

Ukrainian designers were met by the press and general public for the 7th season in a row. Mercedes-Benz OFD has featured fast-growing Ukrainian designers such as Anna K, Elena Burba and SSUR alongside young designers such as ZOV Design, Kaprsamun, Kristina As and Pakhtusova.

SSUR show at Mercedes-Benz Odessa Fashion Days fashion bloc fashion agency london
SSUR show at Mercedes-Benz Odessa Fashion Days

What did we like? The diversity of models. Young girls at the Anna K party – just as her customers, who are teenagers. Healthy looking beachwear models at LUT Show. A variety of models at SSUR. The models were not the same faces and bodies you would normally see on the catwalks of London Fashion Week. They looked like real people, someone you would expect to see on the streets of Ukraine. Funny enough, the lack of diversity, that major fashion weeks are often accused of, is definitely not a problem in Odessa.

SSUR show at Mercedes-Benz Odessa Fashion Days fashion bloc fashion agency london
SSUR show at Mercedes-Benz Odessa Fashion Days
WeAnnaBe show at Mercedes-Benz Odessa Fashion Days Fashion Bloc fashion agency London
WeAnnaBe show at Mercedes-Benz Odessa Fashion Days

What did we miss? Given the size of the local Ukrainian fashion industry, MBOFD attracted just a handful of interesting designers. We are happy to see the names we know already (like Anna K or Elena Burba) but we would really like to see more interesting fresh young designers such as Pakhutsova.

Here are some moments from the Mercedes-Benz Odesa Fashion Days in pictures.

DSCF1004Anna K show at Mercedes-Benz Odessa Fashion Days Fashion Bloc fashion agency LondonDSCF1464

LUT show at Mercedes-Benz Odessa Fashion Days fashion bloc fashion agency london
LUT show at Mercedes-Benz Odessa Fashion Days

 

Pakhtusova show at Mercedes-Benz Odessa Fashion Days fashion bloc london fashion agency
Pakhtusova show at Mercedes-Benz Odessa Fashion Days

 

DSCF2401

Elena Burba show at Mercedes-Benz Odessa Fashion Days fashion Bloc London fashion Agency
Elena Burba show at Mercedes-Benz Odessa Fashion Days

 

Elena Burba show at Mercedes-Benz Odessa Fashion Days Fashion Bloc fashion agency london
Elena Burba show at Mercedes-Benz Odessa Fashion Days

 

Pakhtusova show at Mercedes-Benz Odessa Fashion Days fashion bloc fashion agency london
Pakhtusova show at Mercedes-Benz Odessa Fashion Days

 

Pakhtusova show at Mercedes-Benz Odessa Fashion Days fashion bloc fashion agency londonDSCF2774

All photos ©Mercedes-Benz Odessa Fashion Days, by Максим Яновский @max_yanovskiy