Do we really live the way we want? Maybe the time has come to release our inner freedom? When is the right time for the rebirth if not now?
These are the questions that the Lithuanian designer Julia Janus asks with her 16th collection ‘Reset’. Julia Janus has long been known for her strong position towards intolerance in the modern society and that is exactly what her FW18 collection, available in stores and online, tries to question.
“The main idea behind this collection is a reflection of ourselves, resetting our systems from stereotypes and other misleading clichés, and becoming our true selves. Everyone deserves the right to lead the life they want without having to live by the boundaries set by others. We really do not have to be all similar to each other”, says Julia Janus who is known for her critical attitude towards the lack of tolerance in modern society.
Julia Janus brand slogan ‘Style has no limits’ is the best representation of her personal ideology and the fight against the stereotypes fashion industry so often implies. Julia Janus brand offers a wide range of sizes from size UK6 to UK26 for ladies and size S to XXXL for men. Silhouettes and fits of all pieces are carefully adapted so that all customers – no matter size or age – would feel comfortable, look progressive and wear these clothes with dignity.
With no surprise, FW18 collection models come in all sizes, shapes and age groups. The designer herself has become a model for her latest collection and has invited different women and men, 10 in total, tall and short, big and small, young and elderly, to illustrate her message with a 72-year-old Irena as a campaign face.
The new collection is minimalistic and simple, reflecting the brand’s Nordic nature, using natural fabrics and contrasting materials. Julia Janus ‘Reset’ is now available across the selected stores in Lithuania, Latvia, Russia, Ukraine, Germany, Netherlands, USA, Kazakhstan, China and Julia Janus online store.