Meet Vaidas Macas, an artist turned couture designer who doesn’t fit in a small local market he is from – Lithuania – and who dreams big, bigger than most of us when we’re just starting off. His debut womenswear collection of 53 models is a result of luxury fabrics, perfectionist approach to design and production and attention to detail combined with functionality.
Vaidas Macas, who is also a ceramics designer and have accompanied his high-end garments with a jewellery collection, says for a long time he was trying to resist his attraction to designing clothes because he saw clothes and fashion as a form of vanity. But he gave in to his passion. Meaning, he puts 100% of dedication to creating something that is unique, of the highest quality and brings value to the world of fashion.
Fashion Bloc: Who are the people behind the Vaidas Macas brand?
Vaidas Macas: Vaidas Macas, my brother Justas Macas who is a manager, two highly qualified seamstresses and a jeweller Sarune Vaitkute.
FB: Your entry to the market model is not the easiest but also unconventional. Your first ever womenswear and jewellery collection is very concise, well developed, exclusively hand finished and of a couture quality as well as price range. What are you trying to achieve?
Vaidas Macas: I’m driven by the highest quality cultural and art phenomena. I am aiming for the highest quality in every step of the creative process and I don’t compromise: a design stage, fabrics, production process has to be immaculate. You will not find machine stitches inside our trousers.
FB: So what is your message to the world?
Vaidas Macas: I am inspired by the beauty and we want to share this beauty with others.
FB: How are you different?
Vaidas Macas: The fusion of three different design spheres. Immaculate quality. Our debut collection is fully transformable and each piece is multifunctional.
FB: What do you think about the Lithuanian fashion market?
Vaidas Macas: I don’t think we’ll say anything you haven’t heard before. The market is very small, especially for our brand.
FB: I understand you are in a process of creating your second womenswear collection. Can you walk me through the process of how your collections are born?
Vaidas Macas: When I get inspired, my ideas become the sketches. Then we select the highest quality fabrics that will best suit complicated technical ideas. For the new collection, we have chosen a particular top quality British silk. I personally create fashion dummies and work on a prototype by hand until I reach a perfection of each model. Finally, the patterns land at the mercy of extremely talented seamstresses. Our new collection will also have a footwear line. And if our debut collection can still fall into the Ready-to-Wear category, the new one is closer to the piece of art, a true couture, having in mind that each piece requires hours of hand-sewing.
FB: What is your source of inspiration?
Vaidas Macas: Beauty is unavoidable. Culture and arts, literature and music, cinema and theatre, architecture and painting, photography and design – everything is an ongoing source of inspiration. I would like to use this opportunity to express my gratitude to all my past, present and future life teachers for the opportunity to watch and learn. I wish to myself and everyone else to live in the magical moments of the omniscient beauty.