Saidis Orda is a Lithuanian fashion photographer, designer and illustrator whose T-Shirt ‘Cry Kim’ has become one of the ‘must-haves’ for a millennial fashionista. He lives in Ukmerge, a province of Lithuania. He is 16-years-old.
Saidis is a son of a Lithuanian costume designer Sonata Orde. His mother has been his first introduction to the fashion world and is still his favourite fashion designer. Although Saidis has a strong opinion and an aesthetic vision of his own and has already grown out of his native Ukmerge:
‘When I was younger, I’m 16-years-old now, I loved living in a small city, but I think I’ve outgrown it now. Thankfully, I have a world of my own which is endless.’
Still a high-school student, Saidis practice multiple after-school activities which are not just hobbies, but also profitable businesses. First of all, he is a photographer working with Lithuanian fashion designers. Alongside photography, he is a publisher of the local arts, culture and fashion magazine PEDA, which has become a cultural project of the city, representing creative and creativity from Ukmerge.
“Initially, I wanted to publish a fashion photography book. But I am shy and don’t necessarily like attention. Moreover, each photograph has a story to tell, thus I decided to launch a magazine where I could publish my photographs and tell stories anonymously”, explains Orda.
Even during summer holidays, a young photographer doesn’t ‘waste time’, as he says. Alongside working on fashion photo shoots and for private clients on various occasions, he also tries to practice his drawing skills. Having worked with a number of fashion designers, he became even more curious about fashion and has decided to transfer his drawings on the clothing, which proved to be a commercially successful move.
“As you may guess, there’s not much time left for tidying up at home…”, smiles Orda whose label ORDA Clothes has become famous for a ‘Cry Kim’ T-Shirt, indirectly inspired by a face of the famous socialite.
That iconic face has become a signature of ORDA clothes and the designer keeps using the sample in different variations. According to Saidis Orda, this face is a reflection of the modern society, a mirror of people who hide their true feelings, are often insincere, smile without a heart and in general wear a fake face ‘forgetting that eyes don’t lie’.
A multi tasking 16-year-old says that he already has a team as a photographer, his magazine is run by native journalists and activists in Ukmerge, and the logistics, the business side of his ORDA clothes is run by himself with a help of supportive parents.
He reassures that his friends and classmates are also very supportive and often interested in his ventures: “I am very happy about that. We like to work together and it’s easy.”
An ambitious teenager with an unusual name in Lithuania (‘my parents are progressive thinking open-minded people and decided to give me an international name’), is not only busy with multiple fashion projects but also tries to think about his future and is trying to choose his trade:
“Although I haven’t quite decided yet, I hope I will not take too long as I know quite a few 40-year-olds that change their business cards almost each year – a writer, a stylist, a cook… or whatever nonsense.”
Saidis Orda is not only trying to build a brand but also aims to be original. He is not fond of the ‘mass production’ in Lithuanian fashion. He thinks that most of the designers in Lithuania, with few exceptions, copy each other rather than trying to create something new: “I see it as a short-term business plan rather than an ambition to create something new. This is, however, deemed by the Economic situation in Lithuania. I know that only the strongest will remain.”
Having said that, Saidis wishes his peer Lithuanian designers to be someone, not everyone.