Lithuanian fashion editorial brings back Soviet aesthetics

Lithuanian fashion editorial brings back Soviet aesthetics at one of the most popular seaside resorts in Lithuania – Palanga.

For those of you who haven’t been to Palanga (most likely), or haven’t experienced post-Soviet joy in the Baltics which started in early 90s, try to picture this: a photo with a parrot on your shoulder or a snake around your arms – a must; local entertainers in low-key (or so they seem) restaurants with a 3-month musical program on repeat, performed in a style of karaoke; people watching sessions on a beach in the morning and a mandatory stroll along the pedestrian street for dinner wearing your shiny resort attire.

Fashion Editorial for MOTERIS magazine by Marius Stanevicius
Fashion Editorial for MOTERIS magazine by Marius Stanevicius

That was the 90s, today Palanga has become a ‘little Las Vegas’ with more entertainment for kids and adults than anyone could possibly fit in a small seaside village. However, it has retained some immortal Soviet characteristics that the stylist Marius Stanevicius revealed in his photo shoot for the Lithuanian magazine ‘Moteris”.

Fashion Editorial for MOTERIS magazine by Marius Stanevicius
Fashion Editorial for MOTERIS magazine by Marius Stanevicius

Fashion Bloc: What was the idea behind the photo shoot?

Marius Stanevicius: I was observing Lithuanian summer patterns: only three weeks of warm weather, a raincoat in a backpack is a must. So first of all, it’s the weather. In a broader sense, I wanted to show two different sides of the most famous Lithuanian seaside resort Palanga, inspired by the lyrics of the Lithuanian band ‘Kardiofonas”:

Queen, queen, oh radio gaga, queen queen, gražuolė [beautiful] Palanga,

Queen, queen, oh radio gaga, queen queen, atėjo pankų valanda [the time has come for punks].

Fashion Editorial for MOTERIS magazine by Marius Stanevicius
Fashion Editorial for MOTERIS magazine by Marius Stanevicius

FB: Am I right to assume that the style is inspired by the Soviet Lithuanian aesthetics?

MS: Absolutely! Unfortunately, even if we loose the Soviet aesthetics in real life, we can’t get rid of the mentality and the outlook that has been haunting us since.

Fashion Editorial for MOTERIS magazine by Marius Stanevicius
Fashion Editorial for MOTERIS magazine by Marius Stanevicius

FB: What brands did you use?

MS: I combined Lithuanian designers and world-known fashion brands and designers like D.Efect, Kristina Kruopienyte, Balenciaga, MaxMara and others. I used the items that reflect the trends.

FB: Is this photo shoot nostalgic?

MS: Nostalgia is like a childhood friend – you see him, want to hug him but nothing more. The concept here is self-irony. The two sides of Palanga – the first one is nostalgic, with parrots that can say ‘Euro Euro’, the always-there ship decoration on the seashore, overwhelmingly sweet neon waffles… The second Palanga is a street-style catwalk – no self-respecting lady will leave her rented room without adorning herself with all the designer labels she’s brought.

Fashion Editorial for MOTERIS magazine by Marius Stanevicius
Fashion Editorial for MOTERIS magazine by Marius Stanevicius

The last photo represents it all – normally, it would be enough to have an invisible dress on a bikini if you’re at the seaside resort, but Palanga plays by its own rules – the ‘Lithuanian catwalk’ is shining with labels and bling. The first photo with a lion sculpture is a symbol of the wild animal prints, often admired by the real life models of Palanga.

Fashion Editorial for MOTERIS magazine by Marius Stanevicius
Fashion Editorial for MOTERIS magazine by Marius Stanevicius

Creative Direction: Marius Stanevicius

Photographers: Audrius Solominas and Ramunas Danisevicius

Model: Dovile Virsilaite

September issue for “Moteris” magazine