Lithuanian fashion editorial brings back Soviet aesthetics at one of the most popular seaside resorts in Lithuania – Palanga.
For those of you who haven’t been to Palanga (most likely), or haven’t experienced post-Soviet joy in the Baltics which started in early 90s, try to picture this: a photo with a parrot on your shoulder or a snake around your arms – a must; local entertainers in low-key (or so they seem) restaurants with a 3-month musical program on repeat, performed in a style of karaoke; people watching sessions on a beach in the morning and a mandatory stroll along the pedestrian street for dinner wearing your shiny resort attire.
That was the 90s, today Palanga has become a ‘little Las Vegas’ with more entertainment for kids and adults than anyone could possibly fit in a small seaside village. However, it has retained some immortal Soviet characteristics that the stylist Marius Stanevicius revealed in his photo shoot for the Lithuanian magazine ‘Moteris”.
Fashion Bloc: What was the idea behind the photo shoot?
Marius Stanevicius: I was observing Lithuanian summer patterns: only three weeks of warm weather, a raincoat in a backpack is a must. So first of all, it’s the weather. In a broader sense, I wanted to show two different sides of the most famous Lithuanian seaside resort Palanga, inspired by the lyrics of the Lithuanian band ‘Kardiofonas”:
Queen, queen, oh radio gaga, queen queen, gražuolė [beautiful] Palanga,
Queen, queen, oh radio gaga, queen queen, atėjo pankų valanda [the time has come for punks].
FB: Am I right to assume that the style is inspired by the Soviet Lithuanian aesthetics?
MS: Absolutely! Unfortunately, even if we lose the Soviet aesthetics in real life, we can’t get rid of the mentality and the outlook that has been haunting us since.
FB: What brands did you use?
MS: I combined Lithuanian designers and world-known fashion brands and designers like D.Efect, Kristina Kruopienyte, Balenciaga, MaxMara and others. I used the items that reflect the trends.
FB: Is this photo shoot nostalgic?
MS: Nostalgia is like a childhood friend – you see him, want to hug him but nothing more. The concept here is self-irony. The two sides of Palanga – the first one is nostalgic, with parrots that can say ‘Euro Euro’, the always-there ship decoration on the seashore, overwhelmingly sweet neon waffles… The second Palanga is a street-style catwalk – no self-respecting lady will leave her rented room without adorning herself with all the designer labels she’s brought.
The last photo represents it all – normally, it would be enough to have an invisible dress on a bikini if you’re at the seaside resort, but Palanga plays by its own rules – the ‘Lithuanian catwalk’ is shining with labels and bling. The first photo with a lion sculpture is a symbol of the wild animal prints, often admired by the real life models of Palanga.
Creative Direction: Marius Stanevicius
Photographers: Audrius Solominas and Robertas Daskevicius
Model: Dovile Virsilaite
September issue for “Moteris” magazine