Ukraine has not abandoned its title as the fashion capital of Eastern Europe. Quite the opposite, starting the official schedule of SS18, Kyiv is growing stronger season by season.
Last week we saw over 60 Ukrainian and other European designers on the catwalks at different locations in the capital city Kyiv. Designer Jean Gritsfeldt, for example, took over an airport for his show in collaboration with DHL (rings a bell?).
Official Ukrainian Fashion Week is a second fashion event in Kyiv this season – just last week we were following the shows of the Mercedes-Benz Kiev Fashion Days, another prominent fashion weekend in the country.
With a growing number of talented designers from Eastern Europe, Ukrainian Fashion Week hosted some of the exciting new names and successfully growing brands such as BEVZA, who has travelled from Kyiv straight to NYC to show at New York Fashion Week.
We would like to present a selection of 10 Ukrainian designers to watch (new or veteran) if you want to be one of those cool gals or guys who see beyond LVMH. Last week we selected top stand-alone looks we want to wear now and here is our selection of 10 designers to watch from the Ukrainian Fashion Week, in no particular order.
FROLOV. Set in a mood of 2000s, Frolov’s SS18 at Ukrainian Fashion Week had more show elements than any other designer’s. What we loved about the collection was this thin line between bizarre theatrical experience and real clothes. We liked, even more, the real life models who perfectly embodied their unique looks.
DOMANOF – Cool models, good styling and perfectly balanced show vs wearable designs. Domanof has it all. Denim fever is obvious in Domanof SS18 collection but there is an edge to it that makes it look almost pompastic. Domanof is ready to go, guys, get it before it’s gone.
KARAVAY SS18 is a unique collection of ruffles that a non-fan of ruffles can also wear. Original draping techniques make the collection stand out of the crowd at Ukrainian Fashion Week. Especially the ‘fan’ pleats – an eye candy.
IDOL – This menswear brand stood out for a couple of reasons – colourful and brave approach to the male suit and good styling. The sunglasses, hats and sandals did a perfect job. We loved the contrasting silhouettes and a mix of colour patterns.
The COAT by Katya Silchenko is one of the most refined collections at the Ukrainian Fashion Week. And it’s not about the Coat, it’s about the cut, the colour variations and something that makes you look forward to the next summer with anticipation. A synergy between a countryside and urban vibes, isn’t it what we all want?
OLENA DATS. Dramatic, that’s a correct definition of the Olena Dat’s SS18 collection. Evening wear merged with evening-loungewear, floaty dresses – this Lvov designer specialises in the Red Carpet fashion. Also, all pieces are perfectly age-proof (although, all the models were young girls).
MARIA – A designer that showcased her SS18 collection under the “New Names”. Maria does have a good vibe and her collection radiates a lot of energy. Cleverly incorporating raincoat material -cheap and effective- she looks like she knows what she’s doing. Remember Christopher Kane and nylon socks in his collections? We’re definitely keeping an eye on Maria.
LYALYA SOGOMONYAN – tell me about the new generation! Designer Lyalya Sogomonyan has shown at the New Generation day of the Ukrainian Fashion Week, but her attention to detail and statement pieces made the collection stand out among the rest. Give us more!
BEVZA is probably one of the best know brands from Ukraine with it’s concise aesthetics (black, white and cream colours, clear shapes) and a growing popularity year by year. We are in love with Bevza and can’t wait to see it on the global stage alongside the likes of Marni or even Celine. Oh, wait, have we just seen Bevza at New York Fashion Week? Yes, we have!
DZHUS is an avant-garde fashion designer brand that we are in love with since Irina Dzhus’ first collection in 2010. Avant-garde yet utilitarian and always multifunctional collections usually supersede one another and become a perfect continuation of the DZHUS wardrobe. DZHUS has a strong identity and is deemed for success.
All Photos (except DZHUS AND BEVZA) ©Ukrainian Fashion Week