It’s been a week since the last shows at London Fashion Week. Naturally, we still remember the cocktail-filled tunes of the closing parties. It’s always nice to sit back and reflect on the recent past. That’s exactly what we did with the LFW. To our pleasant surprise, the new, the fresh and the re-discovered names at London Fashion Week SS18 were all Eastern European designers.
Our favourite designers, although now based or represented by an agency in London, all come from Estonia, Georgia, Poland, Serbia, and Ukraine. Fashion designers from emerging Europe have been making waves in London for quite a while with new names popping-up each season. Here is our selection of Eastern European designers (from Nordic to Slavic) from London Fashion Week that you need to know.
Serbian Roksanda Ilincic has launched her label in London over a decade ago, at LFW in 2005, and has been one of the main names on the official London Fashion Week calendar since. Born in Serbia, Roksanda moved to London to study fashion design at the Central Saint Martins. Her colourful, feminine and statement designs have been worn by the likes of the Duchess of Cambridge Kate Middleton and Hollywood celebrities. Since 2014 you can find Roksanda flagship store on Mount Street in Mayfair, London.
Natasha Zinko is a Ukrainian-born Central Saint Martins graduate who has been growing strong every season with her first catwalk show this year (a presentation last season) at the official LFW location 180 Strand. Natasha Zinko has launched her brand as a fine jewellery designer and has successfully introduced RTW to be adored and worn by fashion icons across the world. You can find Natasha Zinko on Maddox Street in Mayfair, London and at the biggest department and online stores worldwide.
Tata Naka is a Georgian fashion brand that was born in London in 2000. The brand is run by identical twins Tamara and Natasha whose colourful and modern designs are hard to miss. They have been recognised and embraced by one of the top fashion icons in the Hollywood Sarah Jessica Parker who has been a loyal supporter (and wearer) of Tata Naka designs since her fame at Sex and the City (yes, she was also wearing Tata Naka at the show).
Another Georgian, a regular at London Fashion Week – David Koma (full name David Komakhidze). David Koma’s first collection was launched in St. Petersburg when he was 15-years-old but only after moving to London in 2003 he has achieved international success and has found his unique style. Besides running his own fashion house, he’s also a Creative Director at French fashion label Thierry Mugler.
In recent years, London Fashion Week’s Newgen sponsorship program has shone the light on several young designers from emerging Europe. SS18 has seen both of them on the official schedules.
Roberta Einer is an Estonian fashion designer who has recently (in 2015) graduated from the University of Westminster and has launched her first collection at LFW with the support from Newgen. Her hand-embroidered maximalist embellishments and illustrative embroideries have become her signature style. Last season, Estonian designer was highlighted by the BBC television as one of the rising stars at London Fashion Week.
Marta Jakubowski is another young face at London Fashion Week. A Polish designer had her first catwalk show at London Fashion Week this season. Born in Poland, grown in Germany, a Royal Academy of Arts graduate has a distinct creative direction and a raw, rebellious feel about her designs. She has often been likened to the class of street luxury pioneers such as Gosha Runchinskiy and Lotta Volkova.
Keep your eyes wide open – the creative Europe remains even after the Kingdom is shutting the gate.