Three (Still) Fresh Menswear Designers We Loved at Milan Fashion Week

They say menswear is dead or is it? With Milan Mens Fashion Week just over, we must say that men’s fashion is alive and kicking in Milano with the usual suspects such as Fendi, Giorgio Armani, Prada, Versace, Moschino and a blossoming selection of still fresh brands and designers.

From the look of it, Men’s Fashion Week is losing it’s initial hype since it was introduced into the calendar in 2012. Major brands such as Tommy Hilfiger, Burberry, Calvin Klein and others have dismissed the men’s fashion week from their agenda and decided to either mix men’s and womenswear in their presentations or abandon the official fashion week calendar altogether. And although London Fashion Week might have lost its big names, more traditional Milan is still embracing menswear with old and new names on the schedule.

We picked three young menswear labels that showed at Milan this season – two Italian and one British. They all have strong statements, wide street-lux appeal and a down to earth approach to fashion.

Represent Milan Fashion Week Mens ©Instagram
Represent Milan Fashion Week Mens ©Instagram

REPRESENT – British street label by brothers George & Mike Heaton

EST. 2012

Based & Produced: UK

Message: British Made

Full Collection: Milan Fashion Week

GCDS Milan fashion week mens ©Instagram
GCDS Milan fashion Week ©Instagram

GCDS – Italian streetwear brand (menswear and womenswear)

EST. 2007

Based & Produced: Italy

Message: God Can’t Destroy Streetwear

Full Collection: Milan Fashion Week


Sunnei Milan Fashion Week Mens ©Instagram
Sunnei Milan Fashion Week Mens ©Instagram

SUNNEI – Italian contemporary menswear brand

EST. 2015

Based: Italy

Message: Against mainstream culture

Full Collection: Milan Fashion Week