LFW kicks-off with Vivienne Westwood’s pop-up fashion protest

Vivienne Westwood London Fashion Week launch with a catwalk show against petrochemicals company Ineos | Fashion Bloc Photo
Vivienne Westwood London Fashion Week launch with a catwalk show against petrochemicals company Ineos | Fashion Bloc Photo

The actual launch of London Fashion Week has started not with a Press Conference somewhere at the 180 Strand but with a public celebrity-stud peaceful fashion protest in Knightsbridge.

On Thursday, a pop-up fashion protest catwalk formed of Dame Vivienne Westwood, her son British fashion businessman and activist Joseph Corré and a bunch of famous models was marching around the headquarters of the petrochemical company INEOS at the event as they called it INEOS Fashion launch. In reality, Vivienne Westwood and her supporters have gathered in the heart of Knightsbridge to attract public (and government) attention to Ineos activities in the UK and internationally and open the blind-eye of the governmental institutions. The event was brought to our attention by a recent The Apprentice graduate Anisa Topan.

Models at the Pop-Up catwalk protesting against fracking during first day of London Fashion Week | Fashion Bloc Photo
Models at the Pop-Up catwalk protesting against fracking during first day of London Fashion Week | Fashion Bloc Photo

INEOS is an offshore, international, petrochemical company with a track record in environmental pollution. This major fracking company will use fracked gas in the UK as a feedstock to produce millions of tonnes of polluting plastics. INEOS, aware of their unfavourable business model and environment-threating actions, has recently secured an interim injunction (a judicial order restraining a person from beginning or continuing an action threatening or invading the legal right of another) in the British legal system. Mr Corré has stepped up to challenge this injunction in the High Court and is now taking the case to the Court of Appeal.

Taking into account it is illegal to protest against the company at the moment, it might be ok to have a fashion show in their ‘honour. #INEOSVTHEPEOPLE that is the ongoing hashtag on the Social Media against this company extended in real life by the catwalk show – a brilliant way to kick-off London Fashion Week that starts today.

Joseph Corré in the Pop-Up Catwalk featuring his mother Vivienne Westwood | Fashion Bloc Photo
Joseph Corré in the Pop-Up Catwalk featuring his mother Vivienne Westwood | Fashion Bloc Photo

Vivienne Westwood arrived to the agreed location, by the Gran Cafe just on the corner of London’s Harrods, on her bike, just on time. The activists whose initiative Ms Westwood is supporting, as well as a substantial crowd of journalists and photographers, were eagerly waiting for the start. Famous fashion models such as one of the hottest male models in town David Agbodji, “The Apprentice” Anisa Topan and a UK model Alice Pins arrived just before the show and dashed off for make-up and hair. A dozen of models wore T-Shirts and T-Shirt dresses reading ‘Fracking Climate ChaIneos’, the hairdos included plastic ropes, in relation to the Ineos fracking to produce more plastic.

The catwalk show ended in a couple of minutes, while the onlookers watched Vivienne Westwood lead the group of models. Most of the onlookers were Ineos office – peaking through the windows, taking a sneaky picture, mostly – hanging on their mobile phones (calling for help?). The show hasn’t ended though until Mr Corré gave a speech explaining why he took an active stance in this case, trying to protect not just the environment but also the freedom of speech.

Singer and model Chloe Jasmine at the Vivienne Westwood catwalk show against petrochemicals company Ineos | Fashion Bloc Photo
Actress and model Alice Pins at the Vivienne Westwood catwalk show against petrochemicals company Ineos | Fashion Bloc Photo

Dame Vivienne Westwood then continued explaining her involvement and her clear stance against some of the government’s decisions or ignorance encourage everyone to be vocal and express the right to a better treatment. She then ended with a serious of chants, saying ‘Why don’t we do as we did with NHS’. The crowd joined her on shouting ‘Frack off Ineos’.

Protesters by the Ineos offices protesting against fracking during first day of London Fashion Week | Fashion Bloc Photo
Protesters by the Ineos offices protesting against fracking during the first day of London Fashion Week | Fashion Bloc Photo
Vivienne Westwood London Fashion Week launch with a catwalk show against petrochemicals company Ineos | Fashion Bloc Photo
Vivienne Westwood London Fashion Week launch with a catwalk show against petrochemicals company Ineos | Fashion Bloc Photo

More facts about the Ineos activities HERE.