DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus. Avant-garde yet utilitarian, DZHUS is known for innovative cut, multifunctional transformer garments and austere industrial aesthetics. Shortlisted for the International Woolmark Prize in 2015, DZHUS present their collection at Ukrainian Fashion Week, Paris Fashion Week and International Fashion Showcase in London. DZHUS vegetarian-friendly clothing is stocked at concept stores in the USA, Austria, Japan, China, Australia, UAE, Saudi Arabia and Ukraine.
DZHUS’ Spring/Summer 2018 “ARCHAEA” line unveils the designer’s secret passion: palaeontology. Having explored the phenomenon of generation and development of life on Earth for years, simultaneously with her patternmaking experiments, Ukrainian designer Irina Dzhus has eventually come up with unique zoomorphic silhouettes and geologic textures of the “Archaea” collection.
The conceptual cut of the multifunctional transformer garments pays honour to fossils of ammonites and trilobites, the evolution of charnia and arthropleura, long-gone Carbon and Ordovician. Along with the biological leitmotif, the collection carries an association with the scientific avant-garde of late 19th – early 20th century, appealing to the Victorian aesthetics as well as laboratory uniforms. DZHUS’ Spring/Summer line features a vast variety of edgy yet exquisite textiles: crushed silk, mélange linen, sheer crepe, finest woollen gauze, cotton with a distressed effect. Traditionally, DZHUS have used alternative fabric finishes, accentuating the technological background of their design.
Photo: Lesha Lich
Styling & makeup: Irina Dzhus @ DZHUS Style Studio
Hair: Dmitriy Kuz’michev @ Erteqoob
Models: Anastasia Kolenkova, Irina Fedotenko
Vegetarian-friendly shoes: Intertop