Guest post by Vicky Layton
Chinese manufacturers and factories have always dominated the fashion business, that is not a secret. Being naturally cheaper than the occidental ones, what now scares high tier designers like Gucci, Armani and Burberry (to list a few) is the fact that their replicas have significantly increased in quality, becoming a considerable threat that should be monitored in order to preserve the brand’s rights. Let’s break down which are the most counterfeit pieces in order to LC (legit check) your future purchases.
Streetwear Is The Devil’s Lair
A recent study stated the fact that 10% of Supreme’s pieces on the market are replicas. One Italian company recently registered its brand name as “Supreme from Barletta” (a small city in the southern region of the country) which is now completely (and most importantly, LEGALLY) able to sell Supreme replicas given the fact that the renowned brand hasn’t registered its infamous Box Logo (or BOGO) as an intellectual property. This is just one and the most ridiculous example of counterfeit men’s streetwear clothing that are freely sold without any limitations. Other brands that heavily suffered from replicas and their market pressure, within the streetwear industry, were OFF-White, Anti Social Social Club and Bape.
Shoes: The Hardest Ones To LC
Footwear lives in a problematic state that, in a certain way, pushes counterfeiters’ businesses: many are the examples of low-tier quality shoes that are basically exploiting their brand, with a price rise that doesn’t reflect the product’s quality. A clear example of the above statement would be Yeezys: currently, after Supreme‘s BOGO, the biggest copied and counterfeited piece of footwear on the market. Many were the ones who pointed their finger at Kanye and Adidas product’s quality when the first V1 launched, stating the fact that the pair was heavily relying on pure branding and the quality was incredibly cheap. With that in mind, as said above, it is easy to understand why replicas are so hard to LC and why they have a very high demand.
Accessories: Watches And My Fake Rollie
The Chinese market has always been riddled with expert watchmakers able to produce 1:1 replicas of high-end pieces like Rolexes (the Submariner is currently the most counterfeited watch on the market). Recently, with the advent of websites and apps like DHgate and Wish, we’ve seen many more replicas store surfacing, which naturally moved the Chinese authorities in order to stop this. As a matter of fact, those operations weren’t that successful.
In order to LC a piece of clothing, a watch or even a phone, it’s important to always look after reviews from previous customers, especially if you’re buying those from a reseller. This subreddit specializes in fake clothes replicas, so you can always start a thread and see what the experts are saying about your piece if you’re worried.
About the author: Hi! My name is Vicky, I’m a fashion designer, running enthusiast and occasional model. Fashion is and will always be my passion and I also love sports. I am currently doing an internship but I would love to open my showroom soon!