DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus. Avant-garde yet utilitarian, DZHUS is known for innovative cut, multifunctional transformer garments and austere industrial aesthetics. Inspired by the complex structure of the ambient, Irina Dzhus generates unique experimental constructions.
The brand’s ideology stands for consciousness and humanity. Ethically manufactured using cruelty-free materials, all DZHUS products are vegetarian-friendly. DZHUS has been featured in the top international press including Vogue, Dazed&Confused, Harper’s Bazaar, Marie Claire, Elle, Elle Decoration, Cosmopolitan, L’Officiel, Dezeen.com and more, as well as a wide range of independent magazines.
DZHUS SS19 line is dedicated to the process of apparel manufacturing, celebrating the technological aspect in all its peculiarity. Constructed using experimental pattern making techniques, the designs offer radical transformations, making the garments extremely adaptive to their wearers’ preferences and changing circumstances: trousers are modified into a jacket almost instantly, a bag can be worn as either a top or a skirt, and a voluminous hood vanishes once flatly folded.
The use of fabrics and finishes plays up the ‘in progress’ condition of the garments, which designer Irina Dzhus has always found the most enrapturing stage of creation. Inspired with the genuineness and imperfection of mock-ups and prototypes, DZHUS SS19 pieces feature exaggeratedly structured details, exposed seams and threads, whereas some of the textiles resemble crumpled paper.
Traditionally, DZHUS have combined avant-garde approach to design with uncompromising quality, wearability and comfort.
Photo: Olga Nepravda
Styling: Irina Dzhus / DZHUS Style Studio
Makeup: Marina Averyanova / Y.Vision Creative Group
Hair: Maria Alexeenko / Y.Vision Creative Group
Models: Anna Voronetskaya / Model Scouting Bureau, Anita Stemkovskaya, Irina Fedotenko / 4 Models
Vegetarian-friendly shoes provided by Intertop