By Ieva Zu
If you haven’t heard about the Swedish Stockings yet, the time has come. To discover fully recycled sustainable hosiery brand with such an appealing brand name and image was one of the best sustainable discoveries last year here at Fashion Bloc. Swedish Stockings treats hosiery as a garment, a styling item, not just a functional one, and we wholeheartedly agree.
Swedish Stockings was launched in 2013 by Linn Frisinger and Nadja Forsberg. Having met through mutual friends and discussing the popular documentary “The Lightbulb Conspiracy”, they saw great potential and necessity of such a product and the idea to launch a product that challenges the industry was born. However, the start wasn’t easy, and it took some guts and perseverance to come to this point of becoming a 100% recycled hosiery company.
“The first step was to find the right suppliers that really met our sustainability requirements. We work closely with our suppliers in the continuous improvement of our production. This is a top priority for us, there are always ways of making things better than before and keep pushing the development. We searched a lot before finding our factory in Italy, it was crucial to find the absolute best producer in terms of sustainability”, says co-founder and CEO Linn Frisinger.
With an ambition to go fully circular, Swedish Stockings’ newest product line “Innovations by Swedish Stockings” represents the first step in their pledge to push the hosiery industry towards a more sustainable direction. “This first product drop exemplifies our vision by presenting the world’s first fully recycled pantyhose made from 100% recycled elastane and nylon,” says sustainability manager, Andreea Toca.
Today’s traditional hosiery products are made from petroleum, originally developed as a wear and tear item and used daily by millions worldwide. Up until recently, it was not possible to recycle elastane, and now with this new innovation customers can get closer to owning entirely circular tights. The elastane used in the first drop is certified recycled, and no harmful substances or chemicals are used in its production process, much in line with the brand’s mission. The Swedish brand is challenging not just the industry but the consumer as well. They want to inform and highlight the problem of today’s hosiery production and provide an option that challenges that.
“Our mission is to change the entire hosiery industry,” says Frisinger. “By being at the forefront of the development of sustainable solutions, this collection pushes the boundaries of smart fashion, a vital stepping stone for the brand and our work of disrupting the industry standards.”
If worried to break the circularity, fear not! Swedish Stockings will take care of that as well. You can simply send them your old tights, any brand, and they will grind and mould them into glass fibre tanks to be used in the industry. “Who knows, maybe soon technology can allow us to create entirely new stockings from the old”, says Frisinger.
Follow @swedishstockings on Instagram to discover stockings being cool again.