Retaining talent will become the biggest challenge for companies without a purpose. I concentrate on helping good companies become better using a diversity, inclusivity and values-driven recruitment approach. I operate as an on-demand and in-house recruiter and team strategist, working directly with founders and investors, recruiting talent in the fashion, technology, and consumer goods industries.

Since 2019 I started investing in purpose-driven brands and startups. I work directly and closely with founders as an advisor and Board Member, focusing on strategy, people and culture. I am especially excited about partnering with entrepreneurs who solve equality, diversity and transparency problems in the fashion industry. Closing a gender gap in financing for startups is another personal mission I make part of my investment strategy.

Since 2012 I have been working with fashion entrepreneurs from across UK and Europe. My focus is on helping founders build their ventures with a sustainable business strategy in mind. I am a product oriented strategy advisor with a keen eye on missed opportunities. Sharing my entrepreneurial experience and extensive network, I help founders get through the bumps.

With the aim to connect the industry and academia, I regularly engage with academia as a guest speaker. Besides, I co-created a boutique fashion business conference helping fashion entrepreneurs access international connections & know-how. Within three years, we produced ten industry events, over 80 hours of seminars delivered by 20+ international industry experts, professors and investors.